A Guide to Audience Segments - Jon Loomer Digital
Audience Segments provide visibility into the delivery of your ads when algorithmic targeting is in play. Here's a guide on how to use them...| Jon Loomer Digital
Audience Segments provide visibility into the delivery of your ads when algorithmic targeting is in play. Here's a guide on how to use them...| Jon Loomer Digital
Learn how Advantage+ Campaign creation works, what changes disable it, and how to get the most from Meta’s streamlined setup.| Jon Loomer Digital
I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.| Jon Loomer Digital
Remarketing results look amazing, but they're often not what they seem. While it has its place, consider these potential issues...| Jon Loomer Digital
Advantage+ Audience is the default, but in some cases it may not be ideal. Here are times to switch back to original audience options.| Jon Loomer Digital
When should you use Advantage+ Audience and when should you use the original audience options? Here's a closer look at best practices...| Jon Loomer Digital
Remarketing is mostly unnecessary because it happens naturally using Meta's algorithmic targeting. There are exceptions when it makes sense.| Jon Loomer Digital
My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests...| Jon Loomer Digital
This is a great example of how broad targeting works when optimizing for purchases without demographic restrictions to targeting.| Jon Loomer Digital
