In an increasingly fragmented media environment, sport is one of the last remaining watercooler moments, drawing mass attention and big spending, but the latest edition of WARC’s Global Advertising Trends report finds that even the sport landscape is fragmenting.| www.warc.com
Detailed insights from Dentsu’s 2025 Media Trends & Digital Ad Spend Forecasts showcasing all the details about global ad spent.| DigitalGuider
On July 26th, the Olympic torch will arrive in Paris, igniting the cauldron and marking the commencement of the 2024 Summer Olympic Games. With more than one billion viewers anticipated worldwide, the event will not only be watched on traditional linear TV but also increasingly on various streaming platforms. Consequently, streamers are poised to shatter records in digital ad spending.| DanAds