Delivering superior customer experience (CX) is a mandate that now extends well beyond the bounds of customer service, support, sales, or IT departments. It requires a cultural shift that emphasizes pervasive information sharing and intent analysis across the enterprise. Executives not fully immersed in CX leave their organizations open to churn and reduced market presence. Executives across all domains need to step up and lead their organizations’ CX efforts in order to survive.| Harvard Business Review
Designing software around customer intentions isn't a controversial concept. Most business people agree that knowing what customers intend to do on a website| CX by Design
Learn why customer experience offers a high ROI, and check out tips for proving it to leadership so they can continue investing in your CX program.| blog.hubspot.com