GenAI taking over digital video buyers' creatives
86% say they are or will soon use it. Small and mid-tier brands wanting better video for less money are among the biggest users.| MarTech
86% say they are or will soon use it. Small and mid-tier brands wanting better video for less money are among the biggest users.| MarTech
CTV is the fastest-growing ad channel. Read these connected tv stats to get a better understanding of its growth, audience, and benefits.| Resources
In this latest analysis, we look at the state of AI in early 2024 and new trends and patterns that are emerging in the wake of growing gen AI adoption.| McKinsey & Company
