WeChat has become one of the most popular social media platforms in China. For foreign companies looking to sell their products in the Chinese market, WeChat provides an excellent platform for marketing and sales.| Ecommerce China
Top 8 New 2025 WeChat Marketing Strategies (Sourced from GMA team ) Trend Insight (2025): Chinese marketers emphasize “private domain traffic” (私域流量) to reduce reliance on paid ads, focusing instead on owned communities (Groups, WeCom) for repeat engagement. Data-driven personalization and seamless social-commerce funnels (Content → Mini Program → Payment) are now critical for ROI. WeChat...| Ecommerce China
WeChat was launched in 2011 as Weixin, Mandarin for ‘micro-message’. As the name suggests, it originally functioned as a simple messenger app, a Chinese equivalent to WhatsApp in essence. WeChat was developed by and belongs to Chinese tech behemoth Tencent, one of the most valuable companies in the world. Other names in the Tencent stable include QQ Messenger and Tencent Music. Though it started as a simple messenger platform, WeChat has become far more than that. Through its mini program...| Business of Apps
