Design effective error messages by ensuring they are highly visible, provide constructive communication, and respect user effort.| Nielsen Norman Group
Your interaction-design decisions have measurable effects on your users’ emotions and how they perceive your brand.| Nielsen Norman Group
Brand is a perception of value resulting from the sum of a customer’s experiences, made up of visual, tonal, and behavioral brand components, often shaped by UX.| Nielsen Norman Group
Measure people's attitudes toward a user interface by a controlled vocabulary test: give users the list of product reaction words and asks them to select those that best describe the design.| Nielsen Norman Group
Create a seamless, cohesive cross-channel experience| Nielsen Norman Group
Use this list of tone words to plan or evaluate your content.| Nielsen Norman Group
On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.| Nielsen Norman Group