Over the last several years, entry-level UX salaries have dropped, while pay for experienced user experience staff has been more stable. (Updated to 2019.)| Nielsen Norman Group
In addition to being expensive, collecting usability metrics interferes with the goal of gathering qualitative insights to drive design decisions. As a compromise, you can measure users' ability to complete tasks. Success rates are easy to understand and represent the UX bottom line.| Nielsen Norman Group
Although successful websites typically have high usability, average sites can hurt their business by copying design elements that don't work well in other contexts.| Nielsen Norman Group
Precise communication in a handful of words? The editors at BBC News achieve it every day, offering remarkable headline usability.| Nielsen Norman Group
Use psychology to predict and explain how your customers think and act.| Nielsen Norman Group