Magnite Inc. is considering legal action against Google amid antitrust scrutiny of its ad tech dominance, following a DOJ ruling on illegal monopolies. CEO Michael Barrett highlighted this during earnings, eyeing damages or market changes. This could reshape online ad buying, fostering greater competition for publishers.| WebProNews
“They really rigged digital advertising auctions to the disadvantage of all their competitors. The classic example is, because they controlled the auctions at the ad server level, they modified the auctions such that they could see all the bids that came in and then decide to modify the Google bid after the fact, which allowed […]| OpenX
All eyes are watching Google as the DOJ trial accuses the tech conglomerate of running an ad tech monopoly.| AdMonsters
These were your favorite ad tech news stories, as told and dissected by the AdMosnters staff in 2023.| AdMonsters
The door is finally open for browsers and other search properties to innovate and improve the consumer search experience.| AdMonsters
U.S. District Judge Leonie Brinkema found that Google maintained a monopoly in the publisher ad server and ad exchange markets.| AdMonsters
Publishing giant files comprehensive lawsuit alleging monopolistic practices harmed ad revenues and violated federal competition laws through systematic market manipulation.| PPC Land