If you’ve been in sales, marketing, or recruitment on LinkedIn for more than five minutes, you’ve probably heard someone brag about their Social Selling Index (SSI) score. But what is it really? Why does it matter? And most importantly, how do you actually improve it? In this guide, we’ll break down exactly how SSI works, […] The post The Complete Guide to LinkedIn’s Social Selling Index (SSI), and How to Maximize It appeared first on Heyou.| Heyou
TL;DRLinkedIn personal branding = clarity of niche + consistency of message + authenticity of voice. Optimize your profile, post valuable content, engage genuinely, and measure what works. Over time, this visibility compounds into trust, leads, and real business opportunities. Why LinkedIn Personal Branding Matters LinkedIn passed 1.1 billion users in 2025, up from ~930 million […] The post LinkedIn Personal Branding: How to Stand Out appeared first on Heyou.| Heyou
TL;DR: Grouping or Group auto like is when people (or bots) automatically like each other’s posts to make content appear more popular. While it may deliver quick likes, platforms like LinkedIn, Meta, and Instagram can detect it and even punish it. The bigger issue? It looks fake, and fake engagement erodes trust. This article details […] The post Group Auto Like: Shortcut to Engagement, or Fastest Way to Lose Trust? appeared first on Heyou.| Heyou
I saw it happen in real time, and it wouldn’t surprise you but I’ll tell you anyway: a customer we’d been courting for months had been politely engaged but not really moving forward. Then, my CEO commented on the prospect’s LinkedIn post, (Not a “nice post!” comment, but a thoughtful insight). Two minutes later, the […] The post Top Social Selling Tools for 2025: Build Trust, Visibility, and Sales appeared first on Heyou.| Heyou
In the fast-paced world of digital marketing, there is a crucial channel that often gets overlooked, but is incredibly vital to your brand success: your social media and social performance. I know, it might be hard to get everyone around it, but optimizing and improving your social performance is not just a “nice to have.” […] The post Guide to Boosting Social Performance Organically on LinkedIn appeared first on Heyou.| Heyou
The Problem With Social Selling Today Over the past few years, we’ve witnessed a significant shift in how B2B sales operate. AI has transformed the landscape, enabling companies to move faster than ever before. While these advancements have streamlined operations, they’ve also introduced new challenges. First, companies that lag behind and don’t move at the […] The post The Future of Social Selling in 2025: Human First, AI Second appeared first on Heyou.| Heyou
Read this post about automated messages as a relationship builder, not just a System, revolutionized our pipeline.Incorporating the right automation could provide benefits we've been underestimating in this new era of engagement.| Heyou
