As of January 2024, micro-blogging platform X (formerly Twitter) was much more popular with men than women.| Statista
Facebook, YouTube, Instagram, and WhatsApp are the most popular social networks worldwide, each with at least two billion active users.| Statista
The complete guide to how the world uses the internet, social media, mobile devices, and ecommerce in 2025. 630+ pages of rich data, insights, and analysis.| DataReportal – Global Digital Insights
What is the average time spent on social media? Here’s the latest data on the average time spent on social media per day and month, ranked by app.| Oberlo
You need a strategic social media content strategy for effective marketing. Find out how to create or optimize a winning strategy.| Sprout Social
Power your brand or agency with Sprout Social’s trusted, data-driven influencer marketing platform. Make your voice heard with the help of industry leaders, today!| Sprout Social
Read this blog to know how to reach your target audience and explore real world examples from successful brands.| Sprout Social
What is a good engagement rate on Twitter in 2023? We analyzed hundreds of top-performing brands on Twitter, now X, to find out.| Rival IQ
Learn how to build an effective influencer marketing strategy, what mistakes to avoid and how to find the right influencers for your brand.| Sprout Social
Use these social media customer service statistics to refine your social customer care strategy and build trust in your brand.| Sprout Social
See the results of our latest consumer survey about expectations for customer service on social media.| khoros.com
Show the impact of social media with data from the 2025 Sprout Social Index, based on surveys of over 4,000 consumers and 1,200 marketers.| Sprout Social
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.| Pew Research Center
The 2024 Social Media Industry Benchmark Report studied millions of posts from 14 industries across Instagram, Facebook, Twitter, and TikTok.| Rival IQ
We’ve gathered the latest social media marketing statistics, the must-know data points and developments to guide your strategy in 2025.| Sprout Social