Your target market isn’t demographic
How to define your actual target market, which probably isn't traditional demographics and firmographics.| A Smart Bear
How to define your actual target market, which probably isn't traditional demographics and firmographics.| A Smart Bear
Want to write better? Swap generic words for specifics to make your text clear, powerful, engaging, and even funny.| A Smart Bear
Little, unknown companies with silly names can sell to enterprises who have already spent millions.| A Smart Bear
How do you find potential customers to interview before you have a product, a website, or even a name?| A Smart Bear
Mid-sized companies: Small enough to have small budgets, big enough for bureaucratic nightmares.| A Smart Bear
It's lazy writing. It's boring and undifferentiated. Say something meaningful, specific, evocative, so your website wins, and you can be proud of it.| A Smart Bear
Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market?| A Smart Bear
This fresh take on "Willingness-to-Pay" analyzes three types of customer motivation, leading to superior strategies for growth that also better the world.| A Smart Bear
This simple method positions your product to be more valuable, especially against competitors who aim to disrupt you, or you them.| A Smart Bear
A simple but effective system, used to vet what is now a Unicorn, for generating insights about how your potential customers think, what they need, and what they'll buy.| A Smart Bear
