Which Social Media Metrics Are Marketers Tracking? [New Research]
Not sure what social media metrics you need to track in 2023? Here is a breakdown of the numbers you need to monitor and the tools that can help.| blog.hubspot.com
B2B sellers often think of customers as rational decision-makers who seek to maximize value, reduce costs, and save time. But a study of 2,128 office workers across the United States, the United Kingdom, France, Germany, Spain, and Italy found that B2B customers prefer interactions that fuel their psychological needs — even if they require more time or cost more money. Viewing customer service through the prism of the three core psychological needs — autonomy, relatedness, and mastery —...| Harvard Business Review
Not sure what social media metrics you need to track in 2023? Here is a breakdown of the numbers you need to monitor and the tools that can help.| blog.hubspot.com
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