Audience Analysis: Learn How to Build Audiences
Audience analysis is an evolution of social intelligence and it enables marketers to segment specific audiences into smaller groups.| Michael Brito
Summary This post explains why content intelligence is becoming the foundation of smarter marketing, communications, and reputation strategy. It shows how brands can move beyond vanity metrics and use content intelligence to identify narrative gaps, strengthen authority in AI search, and connect publishing directly to performance. The post also illustrates how different industries apply these […] The post How Content Intelligence Builds Authority in Generative Search appeared first on Micha...| Michael Brito
Audience analysis is an evolution of social intelligence and it enables marketers to segment specific audiences into smaller groups.| Michael Brito
Measuring earned media value is a metric that should not be used by public relations professionals for so many important reasons.| Michael Brito
Attention metrics like view time & emotional response are redefining ad success, transforming measurement beyond impressions and clicks.| Michael Brito
Learn how Generative Search (GEO) is reshaping brand visibility in AI search and why PR pros must adapt to lead in the new landscape.| Michael Brito
Understanding customer needs using data and analytics should be the primary focus of marketing and communications teams in 2025.| Michael Brito
The study reveals a major ...| TIME
