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The online engagement treadmill deliberately pushes niche language into the mainstream| www.ft.com
The online engagement treadmill deliberately pushes niche language into the mainstream| www.ft.com
"Filled with intriguing stories and astute explanations, this is a superb work of popular science."—Publishers Weekly, starred review| Eventbrite
There’s something about TikTok that just works better on your phone.| etymology.substack.com
NEW YORK TIMES BESTSELLER • From linguist Adam Aleksic, known as @etymologynerd on social media, comes a captivating exploration of how internet algorithms are transforming language and communication...| PenguinRandomhouse.com
