Facebook says Apple iOS privacy change will cost $10 billion this year
Apple's privacy feature disrupts the behind-the-scenes mechanics of many mobile ads, especially those that confirm whether a purchase or download was made.| CNBC
Apple's privacy feature disrupts the behind-the-scenes mechanics of many mobile ads, especially those that confirm whether a purchase or download was made.| CNBC
Update: We hosted a SparkToro Office Hours webinar about Zero-Click content on August 23. Sign up free to watch the replay. It could be a chicken or egg| SparkToro
"Most of our site's traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too." - An absolutely terrible| SparkToro
When did you first promote content on the Internet? Some of us have been doing it long enough to—GASP—remember when Facebook post CTRs were 10%. Yes,| SparkToro
Welcome to another edition of 5-Minute Whiteboards. And folks, we've got a doozy of a topic. Yes, I'm being intentionally provocative. But it's because| SparkToro
Over the past decade, I’ve done several reports with multiple clickstream panels analyzing Google search behavior at scale. The last such analysis was in| SparkToro
Ghostery research finds that industry insiders are significantly more likely to use adblockers and be more skeptical of their online safety, underscoring concerns about the current severity of user tracking| Ghostery
When site owners and marketers log into their analytics tools to determine how visitors discover and reach their properties, they expect accurate| SparkToro
In the era of zero-click platforms, native content, and walled gardens, does anyone still send meaningful traffic to the open web? Is Google responsible| SparkToro
In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a| SparkToro
Generative AI, and ChatGPT in particular have been catnip to the tech press, the mainstream media, and the conversations of professionals in nearly every| SparkToro
