A Guide to Audience Segments - Jon Loomer Digital
Audience Segments provide visibility into the delivery of your ads when algorithmic targeting is in play. Here's a guide on how to use them...| Jon Loomer Digital
Audience Segments provide visibility into the delivery of your ads when algorithmic targeting is in play. Here's a guide on how to use them...| Jon Loomer Digital
It made sense in years past. But you no longer need to obsess over general remarketing. It's prioritized already, and you can prove it...| Jon Loomer Digital
Understand what creative fatigue is, why it happens in Meta ads, and the steps you can take to prevent wasted budget and poor performance. The post Creative Fatigue: What It Is and How to Prevent It appeared first on Jon Loomer Digital.| Jon Loomer Digital
I’m finally able to share an example of value rules in action… Because of value rules, I was able to keep Advantage+ on so that I didn’t need to restrict by age and gender. Being able to stay within Meta’s best practices while making necessary customizations is a critical benefit of using this feature. What... Read more » The post Value Rules Example appeared first on Jon Loomer Digital.| Jon Loomer Digital
A step-by-step guide to modern Meta ad creation. Build a strategy around goals, personas, and creative diversity for better results. The post A Standard Approach for Meta Ad Creation appeared first on Jon Loomer Digital.| Jon Loomer Digital
The old rulebook is obsolete, and the answer about the ideal number of ads now should be considered variable. Things are changing… The Old Rule Until recently, there was a much clearer answer to this question. Meta’s own documentation suggested no more than six ads in an ad set. After that, there was no benefit... Read more » The post How Many Ads is Too Many? appeared first on Jon Loomer Digital.| Jon Loomer Digital
A streamlined guide to modern Meta advertising: Why old tactics fail, and the focused strategies that deliver results today. The post The Modern Approach to Meta Advertising Strategy appeared first on Jon Loomer Digital.| Jon Loomer Digital
Up until recently, I often referred advertisers to a quote from Meta when discussing the number of ads you should have in an ad set: Use 6 or fewer creatives per ad set… Once you’ve added more than 6 ads, there is little marginal benefit. It was straightforward and concrete, which made it easy to... Read more » The post No More Six Ad Limit Per Ad Set appeared first on Jon Loomer Digital.| Jon Loomer Digital
Targeting in Meta ads has changed. Learn how to simplify your strategy, when restrictions matter, and what to stop doing in 2025 and beyond.| Jon Loomer Digital
Problematic Meta ad placements waste budget with low-quality results. Learn how to spot, diagnose, and decide when to remove them. The post How to Spot Problematic Meta Ad Placements appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta Andromeda changes how ads are delivered. Learn what it is, why creative diversity matters, and how it impacts your ad strategy... The post Meta Andromeda: What It Means for Your Ad Strategy appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta’s placements have strict video length rules. Learn the minimum and maximum durations needed to qualify for every ad placement. The post Meta Video Ad Length Requirements: How to Qualify for All Placements appeared first on Jon Loomer Digital.| Jon Loomer Digital
There’s been an update to value rules. Let’s take a closer look… What Are Value Rules? Value rules let you bid more or less based on any of the following criteria: Age range Gender Location Mobile operating system And now Meta is adding placements. Where to Find It To see if you have this, go... Read more » The post Meta Adds Value Rules for Placements appeared first on Jon Loomer Digital.| Jon Loomer Digital
Stop obsessing over finding the winning combination… This advice may go against everything you believe in and the strategy you’ve used for years. But it’s time to consider whether your obsession is still worth your time. Things Have Changed There was a time when testing to find the best combination of ad copy and creative... Read more » The post Ad Copy and Creative and Winning Combinations appeared first on Jon Loomer Digital.| Jon Loomer Digital
This is a helpful guide that outlines the recommended aspect ratios by ad placement, which often conflict with what Meta requests.| Jon Loomer Digital
Remarketing results look amazing, but they're often not what they seem. While it has its place, consider these potential issues...| Jon Loomer Digital
Remarketing is mostly unnecessary because it happens naturally using Meta's algorithmic targeting. There are exceptions when it makes sense.| Jon Loomer Digital
