Over the last five years, labels and artists have invested in social media, betting that a steady stream of artist content and influencer campaigns will engineer virality. The theory is simple: virality leads to streams, streams lead to fandom, and fandom leads to long-term, sustainable artist careers.| MIDiA Research
Do streaming platforms view famous artists as a threat to their brands?| www.honest-broker.com
It's not just the music biz—legacy media outlets everywhere are playing the same dangerous game. Here's how it will play out.| www.honest-broker.com
We speak to the creators of ‘Monkeys Spinning Monkeys’, ‘Funny Song’ and ‘Dom Dom Yes Yes’ to find out what happens when your song goes viral.| whynow
From Baby Shark to Squid Game, the same strategy is producing huge overseas successes. Can others learn from the Korean model?| The Honest Broker