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It’s that time of year again when football fans everywhere obsess over their fantasy teams like marketers obsess over their analytics dashboards. While fantasy football and digital marketing may seem like they live in totally different worlds, the truth is… they’re surprisingly alike. In both, strategy, data, and adaptability are everything. Here’s how the two […] The post What Fantasy Football Can Teach Us About SEO, PPC, and AI appeared first on DAGMAR.| DAGMAR
The way we discover information online is rapidly evolving. Gone are the days of relying on simple keyword searches that return endless lists of blue links. The rise of artificial intelligence (AI) has transformed search into something more conversational, dynamic, and personalized. Today’s “AI search engines” and “AI answer engines” leverage large language models (LLMs) […] The post Top AI Search and Answer Tools appeared first on DAGMAR.| DAGMAR
Google Search is evolving beyond “blue links.” With the introduction of AI Mode, now powered by Gemini 2.5, users now get AI-generated summaries and the ability to explore topics through interactive, multi-turn conversations. What Is AI Mode? AI Mode combines AI Overviews (quick, cited summaries) with a Conversational Mode that lets users ask follow-up questions, […] The post Google’s AI Mode: What Businesses Need to Know in 2025 appeared first on DAGMAR.| DAGMAR
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