Before you grab that overpriced water bottle at the airport on your way to a conference, answer this question: Do you know how to generate leads at events? You might think you do. After all, you’re a pro at networking. Sure, that nets you a fistful of business cards and new contacts, but it’s not the most efficient use of your time.| KLA Group
I frequently recommend using lead generation, and then in the next breath mention sales prospecting, when we’re defining new business development strategies and building client campaigns. But, I’ve realized that business owners – and even salespeople and marketers – don’t recognize the subtle differences between them.| KLA Group
There comes a point in your business when relying on referrals is not enough and you need to create a B2B lead generation system.| KLA Group
You received a marketing qualified lead! You’re ecstatic and shoot them an email requesting a time to meet. Days go by, you hear nothing, your enthusiasm fades. Maybe they aren’t interested after all. Wrong! A percentage of your leads are ready to have a conversation right now. Others find your content or website useful but aren’t ready to talk yet. You won’t know this unless you call, and keep pursuing.| KLA Group
To achieve business goals, you must set sales and marketing performance expectations. Start with these 15 sales analytics metrics to monitor.| KLA Group
Email prospecting remains one of the most effective ways to engage potential B2B clients. However, writing personalized emails at scale can be time-consuming, especially when trying to avoid generic, templated messages. With the help of AI, especially tools like ChatGPT, you can now scale your sales prospecting efforts while keeping them highly personalized and relevant to each prospect. | KLA Group
When business owners talk about leads, marketing qualified leads, or sales qualified leads, you need to stop them immediately and ask for a definition. Everyone will define these terms differently. | KLA Group
Contact KLA Group KLA Group is a Denver-based sales and marketing agency serving business-to-business clients with $1M - $85M in annual revenue located in North America! Contact us today to book a meeting about how we can help you get more customers. +1 303.741.6636 info@klagroup.com| KLA Group
