An invitation to vibration “Many organizations have a widget or service, something people already need or want, and they work to sell it to people. Some seek monopoly power so they can force others to do what they want them to do. But there’s a third path: we can create a brand or a movement…| Clairification
Have you started working on your annual appeal and year-end fundraising plan? It’s beyond time! I worked for 30 years in the trenches, so I know exactly what this time of year feels like. It feels like you’re at the base of a mountain you’re about to scale. Exciting, but also scary. Exhilarating, yet also…| Clairification
When running a challenge match campaign, one of the most crucial factors in determining success is securing the right donor to provide the matching funds. High-dollar donors (or individuals or organizations with the capacity and interest to make significant contributions) are essential for driving the success of challenge grants. They hold the key to doubling […] Read this article online here How to Engage High-Dollar Donors for a Challenge Match. More articles by wpengine.| Fundraising Ideas, Resources, and Letters
Gratitude. Thankfulness. Appreciation. The feels both you and a donor feel whenever someone contemplates, or gives, a gift to your organization. Acknowledgement. Recognition. These are the underlying secrets known by successful fundraisers worth their salt. At base, they’re about the obligation philanthropy facilitators carry to show supporters how much their support means. Sounds simple. And…| Clairification
In an issue of her Loyalty Letter, Lisa Sargent recently noted: “I just wrapped up supporter survey season in my little writing studio. And every year, the most powerful answers come from one simple question: “WHY DO YOU GIVE?” The responses stop me in my tracks every time. I smile. I cry. I sigh.…| Clairification
Think AI is cold, complicated, or not for fundraisers? Think again. I’ve experimented myself. Asking ChatGPT to draft an e. Or an out. Or a draft for a proposal. At first, I was unimpressed. The content was a bit generic, and often redundant. Citations were sometimes incorrect. The logic was questionable. And, of course, the…| Clairification
Join 'Clairification School' to Get The Insights You Needto Achieve Your Mission1000+ Articles Are Just a Click AwayStop Settling For Outdated, Obsolete, and “Me-Too” Fundraising & Marketing AdviceYou don’t need me to repeat what you already know. Or parrot what others are telling you. You need me to tell it like I see it – based…| Clairification
