What makes an effective major donor solicitation? I could just say (1) prepare, (2) prepare, (3) prepare, (4) prepare, (5) prepare, and (6) prepare. Did I mention that you really need to prepare? Preparation is the meta-message of Shark Tank’s “Mr. Wonderful,” Kevin O’Leary, to would-be entrepreneurs seeking to get spots – and funding –… The post 6 Proven Strategies to Make a Major Donor Solicitation that Gets Top Results appeared first on Clairification.| Clairification
Often it’s the little things that make the experience count The biggest fundraising time of the year for most nonprofits inexorably approaches. It can be stressful. Don’t succumb to the stress. You’ve got this! Perhaps you can’t do everything you’d like to do this year, but you can do some things. Here are 12 strategies… The post 12 Proven Strategies to Raise More Money Before Year’s End appeared first on Clairification.| Clairification
Does your nonprofit promote stock gifts? You should! A groundbreaking study by Dr. Russell James J.D., Ph.D., CFP®, professor in the Department of Personal Financial Planning at Texas Tech University, found nonprofits that consistently received gifts of appreciated stocks grew their contributions six times faster than those receiving only cash. This is HUGE. If you learn to… The post Top Reasons Your Nonprofit Should Actively Promote Stock Gifts appeared first on Clairification.| Clairification
Have you started working on your annual appeal and year-end fundraising plan? It’s beyond time! I worked for 30 years in the trenches, so I know exactly what this time of year feels like. It feels like you’re at the base of a mountain you’re about to scale. Exciting, but also scary. Exhilarating, yet also…| Clairification
Gratitude. Thankfulness. Appreciation. The feels both you and a donor feel whenever someone contemplates, or gives, a gift to your organization. Acknowledgement. Recognition. These are the underlying secrets known by successful fundraisers worth their salt. At base, they’re about the obligation philanthropy facilitators carry to show supporters how much their support means. Sounds simple. And… The post Top Secrets to Igniting the Philanthropic Fire and Keeping the Warm Glow Burning? appea...| Clairification
In an issue of her Loyalty Letter, Lisa Sargent recently noted: “I just wrapped up supporter survey season in my little copywriting studio. And every year, the most powerful answers come from one simple question: “WHY DO YOU GIVE?” The responses stop me in my tracks every time. I smile. I cry. I sigh.… The post Why People Give to YOU appeared first on Clairification.| Clairification
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou Respected American author, poet, dancer, actress, singer and civil rights spesperson, Maya Angelou, knows a thing or two about what makes people…| Clairification