The One Club for Creativity’s ONE Asia Creative Awards will be held in Seoul for the first time, bringing together leading creative minds from across the region.| Campaign Brief Asia
Budweiser China has launched a new campaign that turns a subtle packaging tweak into an interactive consumer experience. Titled “Barely Noticeable Promotions,” the campaign spotlights a deeper red shade on the brand’s packaging, brought to life through discovery led street marketing that challenges| Campaign Brief Asia
The pinnacle of industry creative achievement, the distinguished Crystal Pencil, is the centerpiece of this year’s branding for the launch of The One Club for Creativity’s global One Show 2026. The Crystal Pencil was introduced in celebration of The One Show’s 50th anniversary for the 2023 com| Campaign Brief Asia
United Women Singapore, McCann Worldgroup and L'Oréal Paris has presented an intimate, closed-door screening of 'The Final Copy of Ilon Specht' to an enraptured audience of around 100 attendees.| Campaign Brief Asia
The Big Billion Days has always been India’s biggest festive shopping celebration, but this year Flipkart is going all out with another film thought “Kuch Bhi Ho Sakta Hai.” From surprising offers to unexpected partnerships, the sale is designed to delight shoppers in ways never seen before.| Campaign Brief Asia
Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative director or team. This week’s best TV ad is Hornbach's 'DIY Odyssey', created by Heimat TBWA, Berlin.| Campaign Brief Asia
Chris Kyme (pictured below) continues his ‘Postcard from Hong Kong’ series with local legend Tan Khiang (TK) and one of his latest enterprising business ideas.| Campaign Brief Asia
From kampung roads to city skylines, AEON Credit’s story unfolds through the lens of director Hyrul Anuar, in collaboration with Directors Think Tank and Accenture Song. Established in 1997, AEON Credit Service has grown into one of Malaysia’s leading non-bank financial service providers, with more| Campaign Brief Asia
The GONGS 2025 Awards have announced their Jury Heads, comprising creative leaders from Singapore’s top agencies, including Ogilvy, BLKJ Havas, Le Pub, BBH as well as content specialists Hepmil, design powerhouse Kinetic and more.| Campaign Brief Asia
For the first time in a decade, Oreo is adding a new permanent flavour - Oreo Toffee Crunch. This gives consumers another reason to twist, lick, and dunk. The new flavour combines a rich toffee flavoured crème with the classic Oreo crunch.| Campaign Brief Asia
BBDO India, in partnership with the World Gold Council, has launched a new campaign, "The Moment Is Gold," targeting Gen Z and young millennials. The campaign reimagines how gold is perceived and purchased, shifting the focus from traditional grand occasions to everyday, personal milestones that mak| Campaign Brief Asia
JSW Paints, India’s leading environment-friendly paints company and part of the US$ 23 billion JSW Group, launched its latest festive film, created by TBWAIndia, for its decorative range of paints. The spot reinforces JSW Paints’ disruptive promise of "Any Colour, One Price," highlighting the saving| Campaign Brief Asia
For its Big Billion Days sale this year, Flipkart is highlighting its promise of “Yahan Kuch Bhi Ho Sakta Hai.” As part of the campaign, Flipkart has partnered with Battlegrounds Mobile India (BGMI) in a new initiative created by DDB Mudra Group.| Campaign Brief Asia
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites. This week's guest judge is Klaartje Galle, Chief Creative Officer, VML Belgium. BEST TV Winner: Hornbach "DIY Odys| Campaign Brief Asia
Building on its core idea, Yahaan Kuch Bhi Ho Sakta Hai, Flipkart’s Big Billion Days campaigns have always celebrated the element of surprise. This year, in collaboration with creative agency Talented, the brand takes that concept further by making an everyday experience, the abandoned cart, the une| Campaign Brief Asia
Dentsu Creative Isobar has appointed Dhruv Tiwari and Zubin Jauhari as Group Executive Creative Directors. This leadership move underscores the agency’s commitment to creativity that crosses boundaries, resonates across India, and empowers brands to grow. The pair will report to Abhijat Bharadwaj, C| Campaign Brief Asia
While most brands fight for space on crowded billboards, Flipkart has taken its message to the skies. In a first-of-its-kind out-of-home (OOH) innovation in India, the brand has transformed vast farmlands near Bengaluru and Kanpur airports into giant crop-circle-like formations to announce the arriv| Campaign Brief Asia
Monks, the global, purely digital, data-driven, unitary operating brand of S4Capital plc, has elevated Dixi Chern to General Manager, Shanghai, effective immediately.| Campaign Brief Asia
Ogilvy Singapore has once again partnered with the Cyber Security Agency of Singapore (CSA) to launch its sixth national cybersecurity campaign, “Stop and Check.” Rolled out on September 13, 2025, the campaign takes a fresh approach to combating cyber threats by urging people to pause and think befo| Campaign Brief Asia
The One Club for Creativity has the fifteen young creatives in APAC who are among the 120 entrants from 30 countries who are shortlisted for Next Creative Leaders 2025, a free global competition recognizing women and non-binary creatives on the rise.| Campaign Brief Asia
Dollar Industries Limited has teamed up with Lowe Lintas India to create a new spot for its women’s wear brand Dollar Missy, celebrating the perfect pairing of tops and leggings. With the tagline “Missy ne bana di jodi”, the campaign highlights how every outfit finds its flawless match in Missy legg| Campaign Brief Asia
Indriya by Aditya Birla Group ushers in the festive season with its new collection, Alka, unveiled through a music video featuring a recreated classic, Dil Abhi Bhara Nahin. Created by Ogilvy India, the film stars Aditi Rao Hydari and Siddharth, appearing together in a music video for the first time| Campaign Brief Asia
Leonardo.Ai has today announced the launch of its Leonardo Imagination Fund, a new microgrant program designed to empower artists around the globe to push creative boundaries with AI. Through the Fund, Leonardo.Ai will provide up to $50,000 (USD) across five projects spanning disciplines inclu| Campaign Brief Asia
Guest post - Billy Loizou, APAC Area Vice President, Amperity The Australian travel and tourism industry, which this year is expected to contribute $314.4 billion to local GDP and support 1.7 million jobs, is experiencing massive growth with strong demand from both domestic and international t| Campaign Brief Asia
With the iPhone 17 launching today, quick commerce brands have been competing to prove who can deliver the latest iPhone the fastest. The one that truly won the race, was Flipkart Minutes.| Campaign Brief Asia
Arindam Bhattacharyya, Chief Strategy Officer, dentsu Indonesia, and Sonya David, Head of Strategy, Media, dentsu Singapore explores how Southeast Asia is reshaping the definition of luxury.| Campaign Brief Asia
MBCS, the media-fueled creative content practice within the IPG Mediabrands network, has partnered with GWM Malaysia to showcase the extraordinary capabilities of the Haval H6 HEV.| Campaign Brief Asia
FCB Ulka, part of FCB India, has promoted Arnab Ray to the role of Managing Partner, Growth.| Campaign Brief Asia
Dentsu Creative has released its annual global CMO Report, revealing that artificial intelligence is no longer “emerging” — it is embedded in everyday marketing practice — and that the value of human creativity, empathy, and cultural intelligence is more important than ever. The 2025 CMO Report, Age| Campaign Brief Asia
VML's global network received a trio of prestigious honors this week, being recognized by Fast Company, Campaign Brief, and the Gerety Awards. Jon Cook, Global CEO of VML, said the agency continues to demonstrate how blending creativity, innovation, and cultural insight delivers human-first work tha| Campaign Brief Asia
The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support the global creative community, has added three creative leaders to its esteemed Board of Directors. Elected by a vote of The One Club membership to two-year terms for the first time, effective| Campaign Brief Asia
Ogilvy Thailand has launched a new online film with the Thai Health Promotion Foundation for its campaign, "Aging Well: Preparation Before 40". The initiative spotlights how everyday lifestyle choices profoundly shape the way we age.| Campaign Brief Asia
