Is Twitter safe for brands this 2023? We can only say so much. But here's a rundown of recent happenings on Twitter through the end of 2022.| Ignite Social Media
Let me start with what might sound like professional blasphemy: There are no social media experts. I know how that sounds coming from someone who’s spent nearly two decades building and running a social media agency. But hear me out—because this realization has fundamentally shaped...| Ignite Social Media
Let’s address the elephant in the room: when you partner with a social media marketing agency, you’re not our only client. And frankly, that’s exactly why you should want to work with an agency like ours. While brands may fantasize about having a dedicated social... The post We’re Not Monogamous: 8 Ways Social Agencies Balance Priorities and Why It Benefits You appeared first on Ignite Social Media.| Ignite Social Media
Updated: August 2025 The landscape of social media engagement metrics has dramatically shifted in 2024-2025. While the industry previously counted video views as standard engagements, major platforms have moved away from this practice, fundamentally changing how brands should measure success. What Are Video Engagement Metrics?...| Ignite Social Media
As always, being a social media marketer requires one to be Always Learning. It’s one of our core values. To help, we recently completed the 2025 version of our Ignite Social Media Trends Survey, and we can now compare it to 2024. While the number... The post Ignite Social Media’s 2025 Trends Survey: Key Takeaways for Social Media Marketers appeared first on Ignite Social Media.| Ignite Social Media
It’s been quite a year for TikTok. In January, the social media giant faced the threat of a U.S. ban. However, with those bans temporarily lifted, TikTok has remained a major player in the social space. According to eMarketer, TikTok is the third most-used social...| Ignite Social Media
For social media marketers, Reddit represents an untapped goldmine of authentic engagement and high-intent traffic.| Ignite Social Media
New Twitter features and changes to the social platform are underway. Ensure your social media teams are aware of these future opportunities.| Ignite Social Media
The Key to Holiday Influencer Marketing Success: Start Planning Sooner| Ignite Social Media
The Social Media Expert Myth: Why Your Brand Needs a Team, Not a Person| Ignite Social Media
Explore Meta's dynamic ads and their evolution to flexible ads. Learn how these tools boost social media advertising performance, leverage AI algorithms, and improve cost efficiency. Discover strategies to maximize your campaign's potential in the changing landscape of Meta's ad platform.| Ignite Social Media
Explore the key differences between social media influencers and content creators. Learn about their unique approaches to content, brand collaborations, platform usage, and monetization strategies to optimize your digital marketing efforts.| Ignite Social Media
Discover key AI questions for your next agency RFP. Learn how to assess AI integration in content creation, tools, and workflows to choose the right marketing partner for your brand.| Ignite Social Media
Learn the what counts as a video view for TikTok, Instagram, Facebook, and YouTube to optimize your short-form video content strategy.| Ignite Social Media