Sarah Harkness, CEO of Cattle Dog Digital uses revenue operations and growth hacking strategies to reduce businesses’ revenue leakage.| GrowthMentor
What is expansion revenue? Expansion revenue is the additional revenue you get from a customer after their initial purchase. Working on your expansion revenue strategy allows you to generate extra income from existing customers rather than finding new ones. What are the pros of expansion revenue? You don’t have to pay for new customer acquisition […]| GrowthMentor
What is a buyer persona? A buyer persona is a fictional character you create to represent your target audience. You create this persona based on your customer research. It helps you to understand what drives and motivates the person (or people) who will buy your products or services. Why is a buyer persona important? A […]| GrowthMentor
Many growth marketers concentrate on methods and tactics for luring clients into onto websites. Few people, however, are aware that keeping current consumers is essential to maintaining growth. CX provides can be a huge competitive advantage.| GrowthMentor
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