The ADPPA — Data Privacy Comes to the USA (and how not to lose sleep over it) - Recast
If you’re a business that relies in any way on user-level data to shape your marketing strategy, that’s not much to be hanging on to.| Recast
You have probably seen R-squared everywhere. It is one of the most widely taught and commonly cited metrics in statistics. It’s taught in every introductory stats course. It’s included by default in nearly all statistical software packages. Run a regression, and R-squared is going to be the metric they base … Is R-squared the Right Metric to Judge your MMM? Read More » The post Is R-squared the Right Metric to Judge your MMM? appeared first on Recast.| Recast
If you’re a business that relies in any way on user-level data to shape your marketing strategy, that’s not much to be hanging on to.| Recast
Someone posed the following query in a marketing measurement slack I’m in: At first, this question seemed really easy. Hubristically, I replied “just use a t-test for difference in means.” However, it turns out that the analysis isn’t quite so straightforward (which I realized after a few minutes of thought … Is there a good way to do a test of statistical significance for ROAS? Read More »| Recast
