Let’s be honest, market research isn’t the most glamorous industry. It’s often seen as old, tedious, and difficult. But like every industry, it’s evolving, not just because people’s needs change, but because technology makes new things possible. A few years ago, the internet changed everything. Now, it’s AI’s turn. At Standard Insights, our mission is […] The post How AI Transforms Quantitative Market Research: From Surveys to Reports appeared first on Standard Insights.| Standard Insights
Tracking your brand isn’t just about numbers—it’s about understanding how people experience, discuss, and feel about your business. With countless data sources and tools available, where do you begin? This article introduces simple brand tracking methods to help you organize your efforts and recommends practical solutions to fit any brand’s needs. Why Should You Track […] The post Brand Tracking Methods: The 4 Ways to Measure Your Brand appeared first on Standard Insights.| Standard Insights