Spotlight - Mintel's market research & market insights blog
Get fresh perspectives, new data and groundbreaking analysis into the markets that matter with Mintel Spotlight.| Mintel
In today’s dynamic and digitally driven retail environment, connecting with consumers on a rational level is no longer enough. Brands are increasingly turning to emotional branding to forge meaningful relationships in the consumer packaged goods (CPG) sector. Emotional branding is becoming a strategic imperative, especially as consumers seek more than simply transactional value in their […]| Mintel
Get fresh perspectives, new data and groundbreaking analysis into the markets that matter with Mintel Spotlight.| Mintel
Mintel's retail industry market research combines expert analysis, industry knowledge and consumer intelligence to provide high quality market reports.| Mintel Store
