AI Is About to Break How You Build Audience Personas
AI tools are redefining audience personas, but most miss nuance. Learn how to build sharper personas that reflect real human behavior.| Michael Brito
AI tools are redefining audience personas, but most miss nuance. Learn how to build sharper personas that reflect real human behavior.| Michael Brito
Think evergreen content stays relevant forever? Not quite. Here’s what it really takes to master content relevance and keep your brand in the conversation.| Michael Brito
Learn how Generative Search (GEO) is reshaping brand visibility in AI search and why PR pros must adapt to lead in the new landscape.| Michael Brito
The right martech tools won’t save a broken stack. A smart martech strategy unifies tools, data, and people to deliver speed, clarity, and impact.| Michael Brito
Learn how to create a buyer persona using data from primary research, web analytics, social media, and audience insights.| Michael Brito
Master earned media metrics like real readership, referral traffic, and message pull through to prove PR's true business impact and ROI in 2025.| Michael Brito
Understanding customer needs using data and analytics should be the primary focus of marketing and communications teams in 2025.| Michael Brito
Online communities can help deliver a strong customer experience, brand awareness and ROI for your business and brand.| Michael Brito
Findings from Google and Millward Brown Digital debunk many widely held beliefs about the B2B buying process. How will this affect your marketing strategy?| Think with Google
From influential professionals to eco-conscious optimists, explore the nuanced characteristics of millennials defining today's cultural and economic shifts.| Michael Brito
