Cracks in the Ad Stack: Publishers Want Power, Not Just Promises - AdMonsters
From floor pricing frustrations to platform lock-in, publishers are done waiting for structural change. They're ready to reclaim control.| AdMonsters
From floor pricing frustrations to platform lock-in, publishers are done waiting for structural change. They're ready to reclaim control.| AdMonsters
The ISBA Supply Chain Transparency Study uncovered an uknown delta, but what about how difficult it was for the data to be accessed in the first place.| AdMonsters
Daily Mail's Jeremy Gan explores how curators operate and publisher challenges maximizing revenue while maintaining control over inventory.| AdMonsters
Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital marketing and advertising are running out of easy answers to old problems. Isn't it time we build genuinely durable solutions to our myriad industry-wide challenges?| AdMonsters
