Scaling experimentation program's metrics in 2025 - Optimizely
There's a reason some experimentation programs scale while others stagnate. The difference isn't in their tools or talent, it's in the metrics they measure.| Optimizely
There's a reason some experimentation programs scale while others stagnate. The difference isn't in their tools or talent, it's in the metrics they measure.| Optimizely
Multivariate testing modifies multiple variables simultaneously to determine the best combination of variations on those elements of a website or mobile app.| Optimizely
Statistical significance is the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance.| Optimizely
Feature flags are a software development technique that turns certain functionality on and off during runtime, without deploying new code.| Optimizely
Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website or mobile app.| Optimizely
A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. Learn all about it here!| Optimizely
