Your customers are being rewired. This is not science fiction. This is happening now. And there are massive implications for sales and marketing. How do we respond when AI is the new decision-maker? The new employee? The new love interest? customers are being rewired| Schaefer Marketing Solutions: We Help Businesses {grow}
A special edition of The Marketing Companion reveals ideas from the new book "How AI Changes Your Customers" and features a free audio chapter from the book! AI provides instant answers that are disrupting the fabric of marketing. instant answers| Schaefer Marketing Solutions: We Help Businesses {grow}
Many people decry the idea of hard work that jeopardizes work-life balance. But maybe the sacrifice you're making now leads to better life options later. The post A contrarian view to work life balance appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.| Schaefer Marketing Solutions: We Help Businesses {grow}
Social media marketers have been refining their professional approach to business value for nearly 20 years. Why can't they grasp the simple idea of ROI? The post This is Why Social Media Marketers Struggle appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.| Schaefer Marketing Solutions: We Help Businesses {grow}
AI is not just adding new capabilities to our professional arsenal, it is rewriting the rules of marketing. In this discussion with tech leader and author Sandy Carter, we look at specific strategies to win the new sales and marketing game in the AI Era. The post Attention to Intention: How AI is Rewriting the Rules of Marketing and Sales appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.| Schaefer Marketing Solutions: We Help Businesses {grow}
AI can accomplish much of the work done my white collar workers today. But human marketers still have a place in this world. The post examines three areas that will continue to be dominated by humans. The post Three Ways Human Marketers Survive When AI Comes for Their Job appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.| Schaefer Marketing Solutions: We Help Businesses {grow}
The Cracker Barrel marketing implosion became personal. When marketing becomes politicized, could this backlash happen to me? Could it happen to you? The post How to keep from being Cracker Barreled appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.| Schaefer Marketing Solutions: We Help Businesses {grow}
