Tripadvisor’s Ad Express: A Self-Service Playbook for Data and Sustainability - AdMonsters
Learn how Tripadvisor leverages self-service tools to leverage first-party data to maximize revenue and make ad campaigns sustainable.| AdMonsters
Learn how Tripadvisor leverages self-service tools to leverage first-party data to maximize revenue and make ad campaigns sustainable.| AdMonsters
The AI race has hurdles that trips the most seasoned publisher. Many publishers still see the tech as essential for crossing the finish line.| AdMonsters
For Jasper Liu, working in ad tech is about understanding the big picture of user experience, revenue and innovation.| AdMonsters
Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital marketing and advertising are running out of easy answers to old problems. Isn't it time we build genuinely durable solutions to our myriad industry-wide challenges?| AdMonsters
