Salespeople: Don't Confuse Value with ROI - Cerebral Selling
Salespeople confuse ROI & Value. ROI is a financial statistic. Value is a subjective feeling and the gateway to your sale!| Cerebral Selling
Salespeople confuse ROI & Value. ROI is a financial statistic. Value is a subjective feeling and the gateway to your sale!| Cerebral Selling
If you're using email for prospecting and lead generation, here are three critical factors you need to optimize to maximize your efforts.| Cerebral Selling
One of the biggest problems I hear consistently from my clients (even big, established companies) is that they get stuck in a sea-of-sameness and struggle to differentiate themselves from their competition. “We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! In the end, […] The post Losing sales because buyers see you as a commodity? Do these 3 things! appeared first on Cerebral Selling.| Cerebral Selling
Restaurant servers rely on tips to supplement their hourly wages. Not surprisingly then, numerous experiments have been carried out in the realm of social psychology to determine how and why customers leave the tips they do. In one such experiment, researchers explored the impact of giving customers a gift at the end of a meal; […] The post The Powerful Psychological Principle ALL Salespeople Need To Use More appeared first on Cerebral Selling.| Cerebral Selling
Customers are ignoring your pitch is because you're leading with products and they care about problems. Here's how to connect the two.| Cerebral Selling
To have your pitch not only heard but deeply felt by your target audience, ditch the solutions and benefits and lead with problems instead.| Cerebral Selling
