Anchoring bias occurs when we rely heavily on the first piece of information we receive - called "the anchor" even when subsequent info becomes available.| The Decision Lab
As consumers rely more on AI-based search and summaries, how will brands adapt their strategies?| Bain
Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results.| Search Engine Journal
New research reveals how ChatGPT, Claude, and other AI crawlers process web content, including JavaScript rendering, assets, and other behavior and patterns—with recommendations for site owners, devs, and AI users.| Vercel
Google uses structured data markup to understand content. Explore this guide to discover how structured data works, review formats, and learn where to place it on your site.| Google for Developers