Is Twitter safe for brands this 2023? We can only say so much. But here's a rundown of recent happenings on Twitter through the end of 2022.| Ignite Social Media
Let me start with what might sound like professional blasphemy: There are no social media experts. I know how that sounds coming from someone who’s spent nearly two decades building and running a social media agency. But hear me out—because this realization has fundamentally shaped...| Ignite Social Media
Updated: August 2025 The landscape of social media engagement metrics has dramatically shifted in 2024-2025. While the industry previously counted video views as standard engagements, major platforms have moved away from this practice, fundamentally changing how brands should measure success. What Are Video Engagement Metrics?...| Ignite Social Media
As always, being a social media marketer requires one to be Always Learning. It’s one of our core values. To help, we recently completed the 2025 version of our Ignite Social Media Trends Survey, and we can now compare it to 2024. While the number... The post Ignite Social Media’s 2025 Trends Survey: Key Takeaways for Social Media Marketers appeared first on Ignite Social Media.| Ignite Social Media
It’s been quite a year for TikTok. In January, the social media giant faced the threat of a U.S. ban. However, with those bans temporarily lifted, TikTok has remained a major player in the social space. According to eMarketer, TikTok is the third most-used social...| Ignite Social Media
Social Media Engagement Hacks: The Good, The Bad, and The Risky| Ignite Social Media
For social media marketers, Reddit represents an untapped goldmine of authentic engagement and high-intent traffic.| Ignite Social Media
Unsure what social media management pricing and costs look like today? We put together this exercise to guide you through the budget setting process.| Ignite Social Media
Social media networks have gained a lot of criticism for what they flag as an asset that doesn't comply with their ad policies.| Ignite Social Media
Our team of experts has pulled together 6 tips to measure the effectiveness of your brand's social media.| Ignite Social Media
Unlock the secrets of effective social media reporting with these expert tips to elevate your insights and impact.| Ignite Social Media
Sometimes knowing what questions to ask your social media manager is half the battle. Get started with this list of hard-hitting questions.| Ignite Social Media
On Martin Luther King, Jr. Day, we saw some brands do #MLKDay right, some do it wrong, and others not do anything (which isn't a bad thing).| Ignite Social Media
Watch this detailed tutorial on how to define your target audiences in Meta, TikTok and Snapchat including step-by-step views.| Ignite Social Media
Not every brand is taking advantage of social listening. Use these tips to leverage valuable insights and empower your social strategy.| Ignite Social Media
Build social content with purpose. Don't get caught posting for the sake of posting. Our social media strategy and content creation can get you there.| Ignite Social Media
Explore Meta's dynamic ads and their evolution to flexible ads. Learn how these tools boost social media advertising performance, leverage AI algorithms, and improve cost efficiency. Discover strategies to maximize your campaign's potential in the changing landscape of Meta's ad platform.| Ignite Social Media
Explore the key differences between social media influencers and content creators. Learn about their unique approaches to content, brand collaborations, platform usage, and monetization strategies to optimize your digital marketing efforts.| Ignite Social Media
Discover key AI questions for your next agency RFP. Learn how to assess AI integration in content creation, tools, and workflows to choose the right marketing partner for your brand.| Ignite Social Media
Learn the what counts as a video view for TikTok, Instagram, Facebook, and YouTube to optimize your short-form video content strategy.| Ignite Social Media