‘Authenticity over optics’: How GE Appliances learned from an accessibility misstep - PR Daily
And why actions over words build more trust. GE Appliances learned through experience that sometimes the best intentions and ideas fall flat. Reacting to mistakes is not about making quick statements or staying silent, however. It’s about responding in a way that’s rooted in authenticity and company values. “Our role is to protect the business. […]| PR Daily
