According to ResearchGate, a study analyzing over 1 million CRM records found a strong link between better data quality and increased purchase loyalty, meaning clean data literally keeps customers coming back. Your CRM might not be broken, just bloated. Bloated with duplicates, misspelled names, and leads that show up twice. Once as “Faisal Khan,” and again as “F. Khan.” You…| WinPure
Messy CRM data can be chaotic. This CRM data cleansing guide helps you fix errors, remove duplicates, and keep data accurate for better campaigns. Here’s how.| WinPure
Businesses have realized the importance of data. Data quality management includes several techniques. Let’s have a look at the five pillars that support it| WinPure