With over 500 million registered users, Sina Weibo is the powerhouse of Chinese social media. This is an essential platform for brands seeking to tap into China’s massive online market. This microblogging application provides numerous marketing opportunities ideal for establishing an influential presence in one of the world’s largest economies. Importance Of Sina Weibo In...| Ecommerce China
Top 8 Xiaohongshu (Little Red Book) Marketing Strategies for 2025(from Chinese GMA campaign for global marketers) **1. AI-Generated Personalized Content Campaigns **2. Virtual Try-On AR Experiences **3. Niche Community Building with KOCs **4. Live Commerce with Interactive Storytelling **5. Gamified “Seed Planting” Campaigns **6. Local Culture x Global Brand Fusion **7. Data-Driven Hashtag Optimization **8. Cross-Platform Story Arcs 2025 Trend Insight: Pro Tip: Master...| Ecommerce China
Understand Baidu SEO, the #1 Chinese search engine. How to optimize your website to succeed in China’s market with our expert guide.| Ecommerce China
Top 8 New 2025 WeChat Marketing Strategies (Sourced from GMA team ) Trend Insight (2025): Chinese marketers emphasize “private domain traffic” (私域流量) to reduce reliance on paid ads, focusing instead on owned communities (Groups, WeCom) for repeat engagement. Data-driven personalization and seamless social-commerce funnels (Content → Mini Program → Payment) are now critical for ROI. WeChat...| Ecommerce China
This Social media Guide is meticulously crafted by industry experts based in China, doing daily works on social media. We will help you to understand the dynamic and ever-evolving landscape of social media in China. In a digital era where trends shift as rapidly as the wind, this guide serves as your compass, leading you...| Ecommerce China
Key Opinion Leaders (KOL) are China's influencers. I walk you through the best KOL strategy. When to use KOLs, and when to avoid them.| Ecommerce China
