Value proposition framework
Our value proposition framework is a template we've created that's designed to help marketers define the unique value of a product or service.| Product Marketing Alliance
Our value proposition framework is a template we've created that's designed to help marketers define the unique value of a product or service.| Product Marketing Alliance
Each outlet brings opportunities, but each opportunity comes with style barriers because what works in-app won’t necessarily sell on social. So, to help you hit your targets, here we’ll explain how you can optimise your words for each platform| Product Marketing Alliance
Sales enablement is the process whereby your sales reps are provided with resources allowing them to do their job to the best of their ability.| Product Marketing Alliance
Learn what product messaging is, why it matters, and how to build a messaging framework that connects with your audience. Get practical templates and tips.| Product Marketing Alliance
My name’s Yael Davidowitz-Neu, and I'm the Director of Product Marketing at Cyxtera. In this article, I’ll be explaining how to create an ideal customer profile.| Product Marketing Alliance
Storytelling is a process used by product marketers to essentially communicate a message to their audience, via the combination of fact and narrative.| Product Marketing Alliance
