You need to understand that there is no right or wrong distribution strategy to export your product to China. Only business factors will influence which model will suit you the best. However, if you want to maximize your expansion potential in China you’ll have to manage a strong sales strategy while developing your distribution network. […]| Marketing China
Discover what Tmall is, why it dominates China's e-commerce, and how international brands can succeed on this powerful platform.| Marketing China
Entering the China market? Learn proven strategies for digital marketing, branding, and e-commerce success in the world’s largest consumer base.| Marketing China
Introduced in 2011 by Tencent, Wechat quickly established itself as the most popular app in China to the point of becoming a must-have for Chinese people. While our days are punctuated by the use of instant messaging and multiple social media, Chinese people are mainly using a single app to do all this: WeChat. Wechat’s […]| Marketing China
This article is for companies that already do SEO, have some results, and expect to learn more. A website without traffic is a waste… and all websites in China, need to have a least a minimum optimization to be found on their “brand keywords. (Source for more tips) Focus on Baidu, only on Baidu Baidu […]| Marketing China
Deep dive into Baidu SEO best practices with this guide and master all the techniques to rank high on China #1 search engine.| Marketing China
