Click here to see Mary Abbazia from Impact Planning Group interview Jeanne Davis, Head of Williams Lea Tag’s Client Feedback...| IMPACT
Most businesses miss a tremendous opportunity to differentiate -- even in mature B2B markets -- by not practicing the art and science of segmentation. In this episode, the team provides practical tips and examples for segmenting markets in ways that help create powerful value propositions.| IMPACT
Can influencer marketing work as effectively in B2B as it has in B2C? In this second in a series of "surprise topics", Sean asks the group to weigh in on the practicality of B2B influencer marketing.| IMPACT