Customer experience (CX) refers to how a business engages with its customers at every point of their buying journey―from marketing to sales to customer service and everywhere in between. It is the sum total of all interactions a customer has with your brand.| www.oracle.com
Learn how to deliver a cross-channel digital marketing experience in the digital era. The world is now a digital one and will remain that way for the rest of time. Marketers who want to be successful should wisely to focus their efforts on all things digital marketing.| www.oracle.com
A complete cloud marketing suite to unify all prospect and customer data in a single view, make AI-fueled predictions, and launch omnichannel marketing campaigns.| www.oracle.com
A/B testing and its close cousin, multivariate testing, can show you what is and isn’t working in your email marketing campaigns, your website, and even your mobile apps. It can give you an indicator of what your audience is interested in, intrigued by, and responding to. Let’s break it down.| www.oracle.com
