Unraveling the Impact of Pull Forward Promotions: Are They Really Incremental? - Recast
In this article, we discuss what are the pull forward and pull backward effects and how these can help you run more ROI-positive sales.| Recast
In this article, we discuss what are the pull forward and pull backward effects and how these can help you run more ROI-positive sales.| Recast
Explore the effects of Apple's iOS 17 update on marketing and email campaigns and its new Link Tracking Protection feature.| Recast
How do we judge our model’s ability to accurately predict what our customer’s performance will be? This turns out to be somewhat complicated.| Recast
Since iOS14, marketers have been scrambling for a new attribution method, and Geo Testing shows promise. Unfortunately it has serious flaws.| Recast
Someone posed the following query in a marketing measurement slack I’m in: At first, this question seemed really easy. Hubristically, I replied “just use a t-test for difference in means.” However, it turns out that the analysis isn’t quite so straightforward (which I realized after a few minutes of thought … Is there a good way to do a test of statistical significance for ROAS? Read More »| Recast
Discover how to measure YouTube Ads effectively - explore various methods to find the right fit for your brand's needs.| Recast
