Why You Need to Stop Controlling for GDP Growth (and what to do instead) - Recast
Your marketing performance isn't independent of external factors like GDP (gross domestic product). But that brings with it many questions.| Recast
Your marketing performance isn't independent of external factors like GDP (gross domestic product). But that brings with it many questions.| Recast
Highlighting the importance of transparency & minimizing bias in Marketing Mix Models (MMM) with systematic and unbiased parameter selection.| Recast
Much has been written about iOS14, but far less ink has been spilled on the iOS15 software update and its impact on emails.| Recast
Discover how parameter recovery techniques can enhance the accuracy of your statistical models and yield reliable insights.| Recast
Master Marketing Mix Modeling (MMM) for effective planning and forecasting—unlock realistic budgeting and insightful data-driven decisions.| Recast
