When AI Seems Human The Risks and Rewards of Anthropomorphizing in Hospitality By John Smallwood, President of Travel Outlook, August 2025 In the race to stand out in a competitive hospitality market, hoteliers are turning to artificial intelligence (AI) to ... Read More The post When AI Seems Human appeared first on Travel Outlook.| Travel Outlook
AI and the Fear of Job Displacement: Why Smart Hotels Embrace Both Tech and Talent By John Smallwood, President of Travel Outlook, July 2025 In the hospitality industry, few topics stir as much debate—and anxiety—as artificial intelligence. For some, AI ... Read More The post AI and the Fear of Job Displacement appeared first on Travel Outlook.| Travel Outlook
Annette, The Virtual Hotel Agent™ vs. the Average Chatbot: Why Personalization, Not Just Words, Matter in Hospitality AI By John Smallwood, President of Travel Outlook, June 2025 At this juncture, “chatbot” has become common speak with customer service technology — ... Read More The post Annette, The Virtual Hotel Agent™ vs. the Average Chatbot appeared first on Travel Outlook.| Travel Outlook
WHAT 67% OF GUESTS SAY ABOUT HOTEL PRODUCTS OR SERVICE RECOMMENDATIONS WHY AI STILL STRUGGLES TO PERSONALIZE – AND WHY THAT MATTERS IN HOSPITALITY By John Smallwood, President of Travel Outlook, May 2025 In the race to automate, the hospitality ... Read More The post What 67% Of Guests Say About Hotel Products or Service Recommendations appeared first on Travel Outlook.| Travel Outlook
The EQ gap remains AI's most significant hurdle. How can hotels achieve emotional connection with guests when hotel AI lacks empathy?| Travel Outlook
In today's market, hoteliers must find innovative solutions to remain competitive. Fortunately, AI effectively addresses these issues.| Travel Outlook