Taylor Swift and Social Media
Develop your knowledge and understanding of how Taylor Swift used social media to become a global superstar.| Media Studies
Develop your knowledge and understanding of how Taylor Swift used social media to become a global superstar.| Media Studies
What is the difference between a consumer and a fan? Find out in our introduction to fandoms and participatory culture.| Media Studies
A guide to the two step flow theory of communication, including definitions and examples of opinion leaders and opinion followers.| Media Studies
Shirky argued audience behaviour has changed from the passive consumption of media texts to a much more interactive experience.| Media Studies
Learn more about demographics and the very blunt division of people into broad and easily measurable segments.| Media Studies
An introduction to David Hesmondhalgh’s The Cultural Industries, including definitions of the key terms and concepts.| Media Studies
Media Effects Theory| Media Studies
Read our guide to the cultivation theory, including definitions and examples of enculturation, mainstreaming, resonance and socialisation.| Media Studies
Media Production and Control| Media Studies
The Uses and Gratifications Theory attempts to explain why we deliberately choose to engage with certain texts and the gratifications they provide.| Media Studies
Introduction to Stuart Hall's reception theory, including definitions and examples of encoding/decoding and framework of knowledge.| Media Studies
Annual survey highlights growing concern about platform content and trust in information disseminated| the Guardian
