What is the difference between a consumer and a fan? Find out in our introduction to fandoms and participatory culture.| Media Studies
Read our guide to the hypodermic needle theory of communication, including examples of how the media injects their messages to the audience.| Media Studies
Shirky argued audience behaviour has changed from the passive consumption of media texts to a much more interactive experience.| Media Studies
Explore the bardic function of television and how broadcasts reflect and reinforce culture through the messages communicated to the audience.| Media Studies
Our guides to audience theories will help you develop your understanding of the key concepts needed to analyse media texts and their impact.| Media Studies
Our introduction to this key concept will develop your understanding of how signs are used in media texts to construct meaning.| Media Studies