Develop your knowledge and understanding of this narrative device with examples from contemporary media texts.| Media Studies
What is the difference between a consumer and a fan? Find out in our introduction to fandoms and participatory culture.| Media Studies
Explore why advertisers use sophisticated fantasies to attract the consumer's attention in our guide to Dyer's lines of appeal.| Media Studies
Feature-length films and 30-second advertisements are mainly driven by two narrative codes. This brief guide will take you through both.| Media Studies
Develop your understanding of how films construct meaning through their structure with our introduction to "La Grand Syntagmatique".| Media Studies
An introduction to this important principle of efficient and effective storytelling with definitions and examples from popular media texts.| Media Studies
Find out more about narrative theory with our guides and examples to this key concept in media studies.| Media Studies