In Episode 1 of ABM in the House Alex Olley of Reachdesk and Declan Mulkeen of Strategic IC outline steps to redefine your Ideal Customer Profile.| insights.strategicabm.com
While Episode 1 explored How to Redefine Your ICP, Episode 2 of ABM in the House looks at the next step; How to Build a Target Account List.| insights.strategicabm.com
Account-based Marketing podcast with interviews with leading ABM thought leaders on their ABM journey.| resources.strategicabm.com
Sales and Marketing Alignment is key to a successful ABM program. Check out 6 ways that sales and marketing alignments helps to avoid ABM failure.| insights.strategicabm.com
B2B intent data provides insight into a web user’s purchase intent. Find out how this data can be used to drive ROI and sales.| www.strategicabm.com
Account-Based Marketing is a marketing strategy that focuses resources on a set of target accounts or an individual. Learn how to use ABM to drive growth.| What is Account Based Marketing