In this thought-provoking piece, 2025 IAEE Chairperson Chuck Grouzard argues that the business events industry is sitting on untapped goldmines of data and insights that could transform how entire industries operate, with the power to create economic ecosystems worth $426.1 billion annually. Discover why the future belongs to those who can build adaptive economic platforms – and how your organization can lead this transformation. The post Thinking Like Economic Architects appeared first on ...| IAEE
According to the latest study from the Center for Exhibition Research, nearly 80% of midsize B2B events are achieving positive profits and demonstrating strong growth momentum. Here, we uncover four key performance drivers that separate thriving midsize events from the pack as well as speak with IANA’s Robin Troy, who shares how Intermodal Expo leverages data-driven strategies and industry-specific focus to deliver exceptional value in an increasingly competitive marketplace. The post The G...| IAEE
Barry Killengrey, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry. The post CEM Spotlight on Barry Killengrey, CEM appeared first on IAEE.| IAEE
Leading organizers aren't just collecting data, they’re weaponizing it to create experiences that attendees love and sponsors simply cannot ignore. Discover the game-changing strategies that separate successful exhibitions and events professionals from those flying blind with outdated approaches. The post How Top Event Pros are Slaying the Data Revolution (Hint: It Goes Way Beyond the Badge Scan) appeared first on IAEE.| IAEE
The conversations happening at your booth are worth more than the leads you’re collecting but how do you measure their value? Backtrack CEO Hunter McKinley shares how AI is quietly transforming events by capturing and analyzing the unscripted moments between buyers and sellers, turning fleeting conversations into actionable data that drives personalized follow-ups and better business outcomes. The post The Hidden Power of Conversation: How Events Are Being Quietly Transformed by Data appear...| IAEE
Exhibitions and events professionals are exploring how voice-activated AI can enhance attendee experiences and streamline operations at their shows. In this exclusive interview, TurnoutNow’s CEO shares the technology behind Event Copilot while APCO International’s events leader discusses their real-world implementation experience. Learn practical insights about AI adoption, implementation strategies and ethical considerations that matter in today’s business events. The post Ask and You ...| IAEE
Expo! Expo!'s Show Organizer First Timer Program offers exclusive VIP treatment with massive savings, insider access and exclusive networking opportunities.| IAEE